Hey there! My name is Jake Martin and I am a digital product designer. I believe that technology has afforded people limitless potential and I am passionate about helping them reach it. My goal is always to create empathy between tech and its users, so the technology can understand the users’ interactions and the users can understand the technology’s reactions.

Originally from Fort Collins, Colorado, I now live with my wife and our two cats in Charlottesville, Virginia. When I’m not designing, you can usually find me playing ping-pong,  playing the marimba I built, or listening to electro-swing, and obscure indie game soundtracks.

I live for talking about design, meeting new people, and learning new things, so feel free to connect with me and say hello!

Product Designer

WillowTree

2021 - Present
Charlottesville, VA

  • working directly with prominent clients like Dairy Queen, Domino's, Ascensus, and Dexcom to create world-class digital experiences
  • collaborating closely with software engineers, product architects, strategists, and other teammates to deliver products that maximize the user experience while meeting business goals
  • contributing directly to the internal design practice by developing and delivering original internal programming, mentoring new hires, and championing best practices
  • advocating for digital accessibility standards, ensuring pixel-perfect design, and translating brand identities to the digital space

2020 – 2021
Remote

  • collaborated with designers, researchers, and market experts to develop complex concepts into working prototypes
  • completed in-depth research, high-level conceptualization, and rapid prototyping to generate new revenue streams
  • presented solutions to executive stakeholders, including market analysis, ROI predictions, and roadmap to production

UI/UX Designer

OCV, LLC

2018 – 2019
Auburn, AL

  • contributed to a 30% increase in app downloads by redesigned existing design system focusing on improved usability and consistency
  • achieved a 60% reduction of wasted effort by redesigning mockup request procedure to enforce higher standards of design
  • collaborated with designers, developers, marketing, and sales to improve design across the company's assets and adhere to accessibility guidelines

Letterpress Intern

Hatch Show Print

Summer 2019
Nashville, TN

  • designed and printed posters using the classic letterpress process for high-profile clients like the Ryman Auditorium and DPAC
  • solved complex visual problems with physical typesetting
  • created new and innovative designs with 100+ year old assets

Don't be a stranger!

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