WorkAbout

Hey there!

My name is Jake Martin and I’m a multidisciplinary product designer who’s passionate about crafting compelling experiences, coding side projects from scratch, and untangling disgustingly complex problems. Originally from Fort Collins, Colorado, I now live with my wife and our two cats in Charlottesville, Virginia.

I'm a designer who can code

While I'm not a full-fledged developer (yet), I know enough SwiftUI, HTML, and CSS to be dangerous — check out the app I'm building from scratch. Learning how to code has not only helped me internalize technical constraints across platforms, it's allowed me to speak the same language as my developers and work with them more effectively.

I'm chronically collaborative

I strongly believe in the potential of combined brainpower and honest feedback. While I have shipped projects solo, I thrive when I'm working side-by-side with a team of other passionate designers and developers.

Hybrid work rules

I've gotten plenty of practice working remotely and learned how to build relationships, collaborate, and do great work virtually, but I'm my best self when I get to see my team in person at least a couple times a week. I'm a sucker for team lunches and water cooler convos.

A note on hobbies

I tend to hyperfixate on something new every year or so. I completed three seasons of Drum Corps (catch me in the Auburn shirt at 7:05), discovered woodworking and built a marimba from scratch, got pretty good at ping pong and disc golf, and most recently, fell hard into D&D (ask me about my level 5 Rock Gnome Rogue with a penchant for unsolicited backflips).

Product Designer

WillowTree

2021 - Present
Charlottesville, VA

  • User Engagement and Revenue Growth: Lead designer responsible for enhancements to the Dairy Queen mobile app and website, increasing sign-up completion by 65% and order location accuracy by 55%, resulting in a 175% increase in loyalty sign-ups and a 100% increase in digital sales YoY.
  • Cost Reduction and Efficiency: Redesigned the Ascensus Retirement Savings Plan portal, increasing registration completion by 24%, boosting same-day registrations by 600%, and saving $1M in call center costs.
  • Overcoming Complex Constraints: Established cross-disciplinary collaboration on the Domino’s Admin Tools team to overcome previously unsolvable technical constraints and design business-critical internal tooling.
  • Internal Leadership: Led and contributed to internal initiatives aimed at maximizing AI utilization, establishing a feedback framework across the global organization, and developing educational design programming.

Product Design Intern

U.S. Bank (Greenhouse Innovation Lab)

2020 – 2021
‍Remote

  • Cross-Discipline Collaboration: Worked closely with designers, researchers, and market experts to transform complex concepts into innovative solutions that met business needs.
  • User Research and Prototyping: Conducted in-depth user research and developed rapid prototypes, focusing on new revenue streams and enhanced user experiences.
  • Executive Presentations: Presented design solutions to executive stakeholders, including comprehensive market analysis, ROI projections, and production roadmaps, demonstrating strong communication and storytelling skills.

UI/UX Designer

OCV, LLC

2018 – 2019
‍Auburn, AL

  • Driving Downloads Through Usability: Drove a 30% increase in app downloads by redesigning existing design system focusing on improved usability and consistency.
  • Improving Design Efficiency and Quality: Achieved a 60% increase in efficiency by redesigning our mockup process, and collaborating with developers, marketing, and sales to instill higher standards for design and accessibility.

Letterpress Intern

Hatch Show Print

Summer 2019
Nashville, TN

  • Designed and printed posters using the classic letterpress process for high-profile clients like the Ryman Auditorium and DPAC.
  • Solved complex visual problems with physical typesetting.
  • Created new and innovative designs with 100+ year old assets.

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